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RECRUITMENT IS MARKETING AND BRANDING

One of the biggest challenges facing the recruitment sector across the world is the looming skills shortage. Recruitment solutions are now being tailored and developed to create an effective resource of talent that can be used to fill the skills gap. HR managers are starting to look at recruitment solutions in terms of branding and marketing and this paradigm shift is having the most impact on skills and talent recruiting.

Being a “premium employer” is not enough anymore to attract the best talent and new skills into the workforce. Recruitment solutions are more assertive, better planned and use the latest technology and HR software to make a difference. You need to start looking at HR managers who have marketing and branding experience to truly make an impact on your most important resource: your employees.

BETTER RECRUITMENT SOLUTIONS

·         Continual recruitment: recruitment should become an ongoing process that is focused on the future potential and not current needs. Creating a talent pool using e-recruitment and HR software is one of the most important strategies when it comes to attracting talent.

·         Keep them on the hook: Don’t let a potential candidate slip through your talent pool net. Make sure that they are kept appraised on what is happening in your business. Just because you don’t have a position available for them right now, does not mean that they will not be needed in a year. Keep your talent pool fresh and use e-recruitment strategies and marketing to keep on building your database of potential employees.

·         Use your network: The new generation of employees uses social networking and business networking as a referral system of sorts. Tap into that market and get people talking about your business as part of a network. Blogging, emailing and social networks are vital in the race for recruitment solutions.

The skills race is on and every wise HR manager is using every possible manner of recruitment solutions to make sure that their business thrives and grows in the global economy.

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