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7 Smart Ways to Reinvent Your Recruiting Strategy


In a competitive hiring environment, successful recruiters take advantage of various novel trends to build a robust working culture and attract top talents to their companies. If you would like to see a bigger pool of talented candidates at your doorstep, incorporate these seven action items into your recruiting strategy.

1. Location, location, location
Remote work is booming and many employees are geographically distant from employers – which are just perfect if you’re work culture and system supports remote operations. It’s your job to socialize employees on a regular basis, including support for frequent travel. If your company is built to be a geographically distributed workplace (something we see more and more often), your job will be easier than you expect.

2. Go mobile
Mobile platforms now dominate over various areas of recruiting, with many candidates choosing to search and apply for jobs directly from their mobile devices. These versatile devices boast a high response rate when compared to other communication platforms.
You should already be planning to make mobile platforms your primary mechanism for communicating with candidates, building your employer brand, sharing job description videos (more on that later) and pushing job offers to specific applicant communities. You can use mobile for candidate interviews and skills assessments as well.

3. Rethink the office environment
If you strive to hire millennial, you should rethink the way you communicate company culture to candidates. Open work spaces, for instance, are perfect for the collaborative, “we’re in this together” kind of culture. However if you’re building a culture of influence and power, private offices may be more the norm. Communicate your company culture by emphasizing in your recruiting the layout and work setting of your office and you’re bound to attract candidates who are a good cultural fit.

4. Incorporate video
Videos are all the rage right now and they account for 50 percent of all mobile traffic. Because video is such a popular way to share and receive information, it’s worth your efforts to use this medium in literally every aspect of recruiting – from video job descriptions and job postings to video employee profiles and employer branding. Authentic videos are a great supplement to print messaging – especially when it comes to building an exciting employer brand.

5. Make your hiring practices more spontaneous
Traditional hiring methods consist of recruiting for new talent only when your company has an open position to fill. Unfortunately, the most sought-after job candidates might not always be available when you are. If recruiting only top-notch employees is your goal, you should shift from traditional recruiting models to a more spontaneous approach that allows you to hire whenever a top talent knocks on your door.
Hiring someone before you actually need them may sound outlandish but you’ll gain more in the long run by adopting this market-driven approach.

6. Benefit from boomerangs
Boomerang rehires of high-performing former employees has recently become a great source of quality hires. Because they are already acclimated to your company, these employees require a shorter on boarding process and usually contribute at a higher level much faster than employees who are brand new. According to recent reports, boomerang rehires are expected to reach 15 percent of all hires at major organizations.

7. Embrace candidate-driven recruiting
The rise of candidate-driven recruitment means that traditional hiring approaches will stop working at one point or another. Top candidates often have their choice of many opportunities so you must strive to provide a speedy hiring process with a great experience. Keep the process attractive to potential employees by focusing on selling the company culture and not on candidate assessment or you’ll soon face serious hiring challenges.

Include these trends into your hiring strategy and you’ll be on your way to developing a recruiting practice that simply works.


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